Congratulations! You've just launched your new website, and it's time to take charge of your online presence. With the website handoff complete, you now have the opportunity to drive traffic, enhance visibility, and improve rankings through search engine optimization (SEO). While SEO might seem daunting, arming yourself with the right knowledge and tools can make all the difference. Here's a comprehensive guide to help you manage your own SEO effectively after a website handoff:
Before diving into the nitty-gritty of SEO management, it's crucial to grasp the fundamental concepts. While at Glo Web we provide these services to our clients it is helpful to understand what’s going on under the hood!
1. Keywords: Identify relevant keywords and phrases related to your business, products, or services. Use tools like Google Keyword Planner or SEMrush to research keywords with high search volume and low competition.
2. On-Page Optimization: Optimize on-page elements such as title tags, meta descriptions, headers, and image alt attributes with your target keywords. Ensure that your content is high-quality, relevant, and user-friendly.
3. Off-Page Optimization: Build backlinks from reputable websites to improve your site's authority and credibility. Engage in guest blogging, social media promotion, and online networking to attract quality backlinks.
4. Technical SEO: Ensure that your website is technically sound by optimizing site speed, mobile responsiveness, site structure, and URL structure. We use tools like Google Search Console and ahrefs to identify and fix technical issues.
At Glo Web we help take your SEO to the next level. Every website is built with SEO compliance in mind along with options for ongoing SEO support.
After receiving your website from Glo Web it will already be set up with these crucial SEO integrations, however if you decide not to avail of Glo Web’s continuous SEO management program, it is important to continuously review these integrations yourself to maintain a presence online.
1. Review On-Page Elements: Double-check that all on-page elements, including title tags, meta descriptions, and headers, are optimized for relevant keywords. Update or optimize content as needed to align with your SEO strategy.
2. Make Use of Website Analytics Integration: Ensure that you use Google Analytics and Google Search Console to monitor traffic, user behavior, and search performance regularly to track progress and identify areas for improvement. Your website will need to be reindexed by Google after making significant changes to the site layout or copy.
3. Implement Structured Data Markup: Continue to update structured data markup, such as schema.org markup, to provide search engines with additional context about your content. This can improve your chances of appearing in rich snippets and other enhanced search results.
4. Create and Optimize Content: Develop a content strategy focused on creating high-quality, valuable content for your target audience. Regularly publish blog posts, articles, case studies, and other content optimized for relevant keywords.
SEO is an ongoing process that requires continuous monitoring, optimization, and adaptation. Here are some key tasks to include in your ongoing SEO maintenance routine:
1. Regular Content Updates: Keep your website fresh and relevant by regularly updating and optimizing existing content. Monitor keyword rankings and user engagement metrics to identify opportunities for improvement.
2. Monitor Performance Metrics: Track key performance metrics such as organic traffic, keyword rankings, bounce rate, and conversion rate. Use data insights to refine your SEO strategy and prioritize efforts that drive the most significant results.
3. Stay Informed: Stay up to date with the latest SEO trends, algorithm updates, and best practices. Follow industry blogs, attend webinars, and participate in online communities to stay informed and adapt your strategy accordingly.
4. Conduct Periodic Audits: Conduct periodic SEO audits to identify technical issues, content gaps, and opportunities for improvement. Use tools like Screaming Frog, Moz, and Ahrefs to analyze your website's SEO health and address any issues promptly.
5. Test and Iterate: Experiment with different SEO strategies, tactics, and tools to identify what works best for your website and target audience. Test variations of your content, meta tags, and calls-to-action to optimize for maximum impact.
At Glo Web we help take your SEO to the next level with every website built with SEO compliance in mind and ongoing SEO support options.
Managing your SEO after a website handoff can be a rewarding experience. By understanding the fundamentals of SEO, following a structured approach, and staying committed to continuous improvement, you can enhance your website's visibility, attract more organic traffic, and achieve your business goals. Remember that SEO is a long-term investment, and results may take time to materialize. Stay patient, stay persistent, and keep optimizing for success!
If you would like to talk to Glo Web about managing your SEO strategy, please contact us today for details on our monthly SEO management package.
